Nikki Wang

Nikki Wang is the Director for New Business and Partner Management at NBA China, where they lead the development and execution of the organization's sponsorship strategy. Nikki has a strong background in strategic business development, having previously served as a Global Account Director at BBC Studios and held various managerial positions at Deloitte, including leading the sports business sector in China. They have advised both Chinese businesses on market entry into the UK and foreign businesses on strategies for entering the Chinese market. Nikki holds an MSc in International Marketing from the University of Strathclyde.