NBA
Samuel Banks has extensive experience in sports operations and management, currently serving as the Director of Ticket Operations at the National Basketball Association (NBA) since December 2012, where responsibilities include overseeing ticket sales and collaborating with all 30 NBA teams to maximize revenue. Prior to this role, Samuel was a Basketball Operations Assistant at the NBA, assisting the President with data-driven models related to free agency and player discipline. In addition to NBA work, Samuel is an Advisory Board Member and Executive Director of the Vertiqal Social Engagement, Equity, & Development (SEED) program, focused on mentoring young adults from historically marginalized groups. Previous experience includes support for broadcasting communications with Major League Soccer, assisting with ticketing operations for significant league events. Samuel holds multiple advanced degrees, including a Master of Science in Negotiation & Conflict Resolution from Columbia University and a Master of Science in Sports Business from New York University.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.