Shaan Ali

Shaan Ali is a seasoned professional in data-driven marketing and consumer analytics, currently serving as Direct to Consumer Growth Senior Manager at the National Basketball Association since May 2021. In this role, Shaan develops and executes innovative DTC growth strategies that enhance NBA League Pass subscriber acquisition and retention through analytics. Prior to this, Shaan held the position of Consumer Insights and Analytics Senior Analyst at PVH Corp., where advanced analytics initiatives were led to improve customer engagement and lifecycle management. Experience also includes a role as Deal Advisory and Strategy Analytics Specialist at KPMG US, focusing on financial due diligence and client insights, as well as serving as a Marketing Science Associate at Mindshare for the HSBC account, where digital marketing performance was analyzed. Shaan holds a Bachelor's of Science degree in Business Economics/Statistics from Pace University.