Sheila Rasu

Sheila Rasu is a seasoned marketing and communications professional with extensive experience in the sports and healthcare sectors. Currently serving as Vice President of Marketing & Communications at the National Basketball Association (NBA) since May 2011, Sheila oversees initiatives for Asia, focusing on marketing communications and social responsibility. Previous roles include Senior Vice President at Fleishman-Hillard, where Sheila managed consumer and healthcare practices for Southeast Asia and led significant regional campaigns. Earlier career highlights include directorships at Fulford PR and Mission Hills China, where Sheila was instrumental in executing high-profile sporting events and managing extensive public relations efforts. Sheila holds a Master of Arts in Economics and a Bachelor of Arts in Journalism from the University of Southern California.