The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Sports

Adam Silver

George Aivazoglou

Matt Wolf

Gregg Winik

David Weiss

Clare Akamanzi

Jonathan Tillman

Andrew Perlmutter

Lesley Slaton Brown

Sabrina Ellis

Kyle J. Cavanaugh

Rick Buchanan

Kathy Behrens

Joe Dumars

Cathy Engelbert

Kelly Flatow

Byron Spruell

Bill Koenig

Mark Tatum

The Marketing and Media Operations team at the NBA is responsible for developing and executing comprehensive marketing strategies that enhance the league's brand visibility and engagement. This team oversees media partnerships, digital content creation, and global marketing initiatives, ensuring a consistent and impactful presence across various platforms. They also leverage data-driven insights to optimize fan experiences and drive growth in viewership and merchandise sales worldwide.

Marketing and Media Operations

Leadership Team

Marketing and Media Operations

About

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Other teams at NBA

Leadership Team