NBA
Taylor Lustgarten is an accomplished marketing analytics professional with extensive experience in the industry. Currently serving as Marketing Analytics Lead at the National Basketball Association since March 2021, Taylor previously held the role of Senior Marketing Analytics Manager at iHeartMedia from March 2017 to February 2021. At iHeartMedia, Taylor was instrumental in architecting the marketing analytics process and enhancing communication between the Marketing and Analytics teams. Taylor's earlier roles include Senior Business Analyst, Marketing Data Analyst at iHeartMedia, Associate Manager at The New York Times, and Marketing Development Coordinator at Smart Source, with a solid foundation in data-driven decision making and campaign management. Taylor holds an MBA in Marketing & Marketing Research Insights and Analytics from Rutgers University - Newark and a BS in Resource Economics from the University of Connecticut.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.