NBA
Wen (Maggie) Zhang is a seasoned digital media professional with extensive experience in strategic management and business development across various industries. Currently serving as Senior Director of Digital Media at the National Basketball Association (NBA), Wen is responsible for commercializing new assets in the China market and developing media strategies. Previously, at Shanghai Disney Resort, Wen held the role of Director of Digital Media and led alliance development, crafting customized marketing plans and securing multi-million dollar deals. Wen's foundation in finance was established through significant roles at The Walt Disney Company-CHINA and Datacom, focusing on accounting consolidation, reporting, and continuous improvement projects. Wen holds a Master of Business Administration from Alliance Manchester Business School and is a Chartered Accountant with advanced degrees in accounting from Victoria University of Wellington.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.