Yilun Lu

Yilun Lu is currently serving as an Associate in Global Marketing Partnership at the National Basketball Association (NBA), where responsibilities include managing partnerships with AB InBev and ExxonMobil in Greater China. Previous experience includes a role as an Independent Influencer Content Marketer for the Los Angeles Rams, where an influencer marketing campaign achieved over 3,300 engagements, and organizing a high-profile panel talk at USC Annenberg with Edison Chen, which attracted over 530 RSVPs. Additional experience encompasses a marketing internship at IMAX, where a marketing plan for films was developed for the Chinese market, as well as contributions as a Column Freelancer and Content & Creative Executive for NBA China, producing significant digital content and achieving extensive readership and engagement. Yilun Lu holds a Master of Communication Management from USC Annenberg and a Bachelor of Arts in Political Science, Journalism, and International Studies from the University of Washington.