Yiming Chen

Yiming Chen is a seasoned professional with over nine years of experience in licensing, specializing in business development across various sectors including toys, consumer electronics, and food and beverage. Currently, Yiming serves as the Senior Manager of New Business Development, Sponsorship and Licensing at the NBA. Previously, Yiming held positions at renowned companies like Blizzard Entertainment and Warner Bros. Discovery, where they excelled in managing licensing business and developing consumer products. Yiming graduated from Shanghai University with a degree in International Business, demonstrating a commitment to continuous learning and professional growth.