The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Sports

NBA's headquarters in New York, NY, United States

This department focuses on managing and developing customer relationship management solutions and operations.

CRM Solutions

This department focuses on developing and managing strategic partnerships and collaborations across various markets and media.

Global Partnerships

This department manages all aspects of basketball-related activities, including strategy, analytics, and operational support across various leagues and events.

Basketball Operations

This department focuses on coordinating and managing the production process for various projects.

Production Department

The Leadership Team at the NBA is responsible for steering the organization's strategic vision and operational initiatives across its multiple leagues and global markets. Comprised of executive leaders in areas such as basketball operations, media, marketing, and social responsibility, this team collaborates to enhance the league's competitive edge, expand its global footprint, and foster inclusivity and community engagement. Their collective expertise drives pivotal decisions that shape the future of basketball, elevate fan experiences, and maximize the league's influence both on and off the court.

Leadership Team

This department focuses on designing, coding, and maintaining software applications to meet business needs.

Software Development

This department is responsible for managing employee relations, recruitment, and various HR operations to support organizational effectiveness.

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Other teams

Global Partnerships

Basketball Operations

Production Department

Leadership Team

Software Development

Human Resources