Alyssa McDonnell

Alyssa McDonnell currently serves as the Senior Manager of Sports Insights & Research at NBCUniversal, a position held since April 2021. Prior to this role, Alyssa worked at Nielsen from September 2016 to April 2021, advancing from Senior Research Analyst in Audience Insights to Manager of Insights & Positioning in Sports. During time at Nielsen, significant contributions were made to the Local TV Transformation initiative and extensive research was provided to local and national TV clients. Earlier experience includes working as a Digital Audio Coordinator at Simon and Schuster, where administrative and technical support were provided to senior management, and serving as a Seasonal Recruitment Specialist for the American Cancer Society, focusing on team recruitment for fundraising events. Alyssa began a strong foundation in mathematics through academic roles at Fordham University, where a Bachelor of Science in Mathematics was earned.