Brandon Arena

Assistant Manager, Content Strategy | Filmed Entertainment Group

Brandon Arena is an accomplished professional with extensive experience in content strategy, merchandising, and retail operations. Currently serving as Assistant Manager of Content Strategy at NBCUniversal since December 2022, notable achievements include the successful launch of an Amazon transactional business across nine international territories by curating and licensing over 2,000 library titles. Previously, Brandon worked at Beachbody as a Merchandising Project Specialist, managing project operations and international schedules for a streaming service and retail website. At Macy's, Brandon held multiple roles, including Assistant Buyer and Assistant Planner, where responsibilities encompassed managing multimillion-dollar accounts, vendor operations, and forecasting consumer demand. Brandon participated in Macy's Executive Development Program, selected for leadership potential and academic success. Brandon holds a Bachelor of Science in Business Administration from Marist University and has studied at Universidad Carlos III de Madrid.

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