Brandon Lee

Brandon Lee is an experienced professional in marketing analytics and forecasting strategy, currently serving as VP of Forecasting Strategy and Content Evaluation at NBCUniversal since October 2021, where responsibilities include leading teams focused on subscriber forecasting and content value projections. Prior roles include Vice President of Media Analytics and Assistant Vice President of Marketing Measurement and Optimization at AT&T, where Brandon directed teams on marketing measurement and optimization strategies. Previously, Brandon held positions at DIRECTV, PD Financial Corp, and Citi, contributing to various aspects of business analytics, database marketing, and marketing strategy. Brandon holds a Bachelor of Science degree in Industrial Engineering and Operations Research from the University of California, Berkeley.