Cindy Wiegand

Cindy Wiegand currently serves as Vice President of Primary Research at NBCUniversal Media, LLC, a position held since 2005, where responsibilities include leading primary research efforts for USA Network, overseeing various studies, and presenting findings to senior management. Prior roles at NBCUniversal include Senior Director and Director of Strategic Research and Consumer Insights, where Cindy led data collection initiatives and managed research budgets, particularly during the Olympics. Earlier experience includes positions at OTX as Senior Manager of Media and Entertainment Research and ABC Television, where market research studies were managed for various primetime shows. Cindy holds a Bachelor's Degree in Mass Communication from the University of California, Berkeley, and a Master's Degree in Communication from the University of Pennsylvania.