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Daniel Mayerhofer

Vice President, Product Management, Data-enabled Advertising at NBCUniversal

Daniel Mayerhofer has extensive experience in product management and data analytics, particularly in the advertising sector, with a focus on advanced advertising at NBCUniversal Media, LLC from July 2006 to March 2021. Positions held include Vice President of Product Management for Data-Enabled Advertising, Director of Product & Analytics for AdSmart, and Senior Manager of Data Platforms & Strategy, where responsibilities included leading reporting and analytics initiatives, developing pricing methodologies, and implementing necessary tools for ratecards. Earlier, Daniel gained experience as a Community Relations Intern at the University at Albany while pursuing a Bachelor of Arts in Business Administration with a concentration in Marketing and Management, and was actively involved in the university's men's soccer team.

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