Erika Smith is a seasoned market researcher with over ten years of experience specializing in both qualitative and quantitative methods. They began their career as a Research Analyst at Discovery Inc from 2014 to 2017, and then progressed to a Manager of Strategy & Insights at NBCUniversal Telemundo Enterprises, serving from 2017 to 2020. Following that role, Erika held a managerial position in Consumer Insights at Peacock until 2022 and has since advanced to Senior Manager, Consumer Insights. Erika earned a Master of Science from UCL in 2014 and a Bachelor of Arts from Princeton University in 2013.
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