Irma Salinas has extensive experience in marketing insights and analytics, currently serving at Primo Brands since 2024 and as a Strategy & Insights Manager at Anheuser-Busch since February 2020, where Irma conducts marketing research to support key brand strategies for premium brands like Michelob ULTRA and Stella Artois. Additionally, Irma has been an Insights and Measurement Manager at NBCUniversal since 2019, evaluating ad campaign effectiveness for major clients such as Dunkin' Donuts and Starbucks. Prior roles include Global Consumer Insights and Analytics at PepsiCo from 2009 to May 2024, and managing consumer insights and analytics, as well as client services, for PepsiCo North America beverage brands from 2005 to 2009. Irma holds an MBA in International Marketing and Business Intelligence from the University of Connecticut, a Bachelor of Science in International Marketing from the University of Bridgeport, and a Digital Marketing Certificate from Fordham University.
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