Joe Shelley is a strategic and creative problem solver currently serving as the Director of Insights and Measurement at NBCUniversal. They possess a strong ability to translate data and analytics into actionable insights, with a focus on quantifying the impact of advertising on consumers. Joe's previous roles include Senior Strategic Research Analyst at Wavemaker, Marketing Research Analyst at Verifone Media, and Senior Research Analyst at WarnerMedia, where they managed numerous research studies and collaborated with various teams to enhance advertising strategies. They are pursuing a Bachelor of Science in Public Affairs, Management at Indiana University Bloomington.
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