Lalu O.

Lalu O. is a Senior Manager specializing in Content Merchandising Analytics at Peacock. They previously served as a Senior Analyst at Citi, where they focused on email and direct mail channel analytics, risk management, and database marketing strategy, contributing to significant innovations and insights across various campaigns. Lalu co-founded "Creddi," a smart credit card product aimed at helping new credit users manage their finances, which secured substantial seed funding. They hold a Bachelor of Science in Applied Economics with a Marketing Minor from the University of Delaware.