MacArena Aldas

Macarena Aldas is a skilled UX insights professional currently serving as a Senior Analyst at NBCUniversal since September 2025. Prior to this role, Macarena worked as an Insights Strategist at Finch Brands from January 2023 to September 2025, managing accounts for prominent companies such as Boston Beer Company, Google, Major League Soccer, Pernod Ricard, and Zaxbys. Previous experience includes positions at impact.com as a Senior Insights Coordinator, Consumer Insights Coordinator, and Business Development Representative at Thrive Capital, along with a UX Research Internship at Middlebury College Museum of Art. Macarena's early career includes roles as a Student Friends of the Art Museum Coordinator and an Assistant Manager at A Room at the Beach, as well as internships at WNYC Radio and WNYU Radio. Macarena holds a degree in International and Global Studies and Film and Media Studies from Middlebury College, where studies took place from 2018 to 2022.