Sandy Archila

Sandy Archila is a seasoned marketing professional with extensive experience in digital marketing and social media strategy across major entertainment companies. Currently, Sandy holds a position in Brand & Consumer Engagement at NBCUniversal and contributes to Adweek as a writer. Sandy's previous roles include Head of Digital Marketing & Strategy at Legendary Entertainment, and Director of Digital Marketing, Social Media & Partnerships at Starz, where unique campaigns, such as the award-winning marketing for "Blindspotting," were developed. Sandy has been a voting member of the Academy of Television Arts & Sciences since 2014 and participated in notable mentorship programs, including the 2022 Adweek Executive Mentor Program and the 2023 Hue Next Leadership Accelerator. Sandy graduated with a BA in Journalism from California State University, Northridge.