Yumei Chan is currently the Senior Director for Insights and Measurement at NBCUniversal Advertising and Partnerships, where they lead data-driven strategies in the media and entertainment industry. With extensive experience in consumer insights and advertising research across TV and digital platforms, Yumei previously held roles as Senior Manager of Data & Insight at NBCUniversal Media and Senior Data & Insight Manager at CNBC. Yumei obtained a Bachelor of Arts in Economics from the National University of Singapore, graduating with merit.
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