NBN23
Michel Gutierrez Pedraza currently serves as Global CTO & CPO at NBN23, focusing on the digitalization of basketball. In addition, Michel holds positions as Chief Operating Officer at Zonyx Technology and COO at Celeirox, both dedicated to technology innovation in sports. As a Senior Advisor at TechDigiSec Advisory, responsibilities encompass strategic consulting for technology transformation, cybersecurity, and governance. Previous roles include CTO at COSENTINO, where Michel led technology initiatives across multiple countries, and Director IT & CISO at PRISA, overseeing IT strategies and digital transformation. A graduate of several technology-focused roles, Michel has extensive experience in ICT management and system architecture, dating back to early positions at companies like Jazztel and EDS.
NBN23
We are a passionate team that generates value transforming Big Data into Smart Data for sports, especially in Basketball. NBN23 has a very advanced environment of products to collect, process and show the data in order to help generate new revenues as well as providing the right and precise information in real time to help teams win games. This includes the most advance system of real time tracking and a very advanced and sophisticated software solution for federations. In the world of sports, a huge amount of data is generated event after event. Generally, this data is not treated and analyzed in the smartest and most constructive way. Also in the nonprofessional organizations, there is a lack of resources that are able to digitalize, classify and analyze the data, whereas in the professional teams, the actual level of competitiveness is growing by the year, so every improvement makes a massive impact which is the difference between winning or losing. Our goal is to change how data is used in order to improve the sports experience.