Shay Scheft

Shay Scheft is a seasoned business development professional with extensive experience in the sports and analytics sectors. Currently serving as Senior Business Development Manager at OpticOdds and Country Team Lead for Israel at NBN23, Scheft previously held roles including Sales Development Manager at LSports and Global Partnerships Sales Executive at Real Madrid C.F. Notable achievements include creating competitive sales benchmarks in the sports video and analytics software industry and developing business opportunities with basketball clubs in Spain and LATAM. Educational credentials include an MBA in Sports Management from Escuela Universitaria Real Madrid Universidad Europea, along with bachelor's degrees in Business Administration and Economics from Reichman University. Additionally, Scheft is a qualified Basketball Coach from Wingate - Israel National Institute for Excellence in Sports.