Mark Addy is a seasoned creative professional who transitioned from a Digital Creative Director to the Global Innovation & Insights Lead at NCS Group, where they focus on transforming concepts into data-driven strategies. With past roles at notable agencies like George Patterson Y&R, Colenso BBDO, and J. Walter Thompson, they have led award-winning teams, embraced innovative design solutions, and contributed to significant campaigns across various industries. Mark also shared their expertise as a Visiting Lecturer at Miami Ad School and operated their own business, 3TWINS, specializing in graphic design and strategic consulting. They hold a Bachelor's degree in Graphic Design from Technikon Natal.
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