Rueben A. has extensive experience in leadership positions focused on digital transformation and experience solutions. Currently serving as Practice Head for Experience Solutions at NCS Group, Rueben A. previously held significant roles at IBM as Partner, and at Avanade as Director and Region MU Lead for Digital in ASEAN. Additionally, Rueben A. was Regional Managing Director and Managing Director at Mirum Agency, overseeing digital transformation efforts, and served as General Manager in Malaysia. Early in the career, Rueben A. worked at Arc Worldwide as Account Lead. Educational qualifications include a Certificate in Smart Cities from EPFL and ongoing education through Scrum Alliance since 2020.
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