Frida Jonsdottir

Frida Jonsdottir is an accomplished marketing executive with extensive experience in brand strategy, marketing communications, and sales management across various industries. Currently serving as Chief Marketing Officer at NeckCare and a Board Member at Múrbúðin, Frida's prior roles include Marketing & Brand Director at Sky Lagoon Iceland and Head of Sales and Marketing at Hvammsvik Nature Resort, where responsibilities included brand building and strategic marketing initiatives. Frida has a significant track record at Össur, holding multiple leadership positions, including Director of Global Brand Strategy, and has also worked at Kaupthing Bank as Global Brand Manager. Frida holds a Master's degree in Health Economics, Policy and Management from The London School of Economics and a Bachelor's degree in Business Administration from Háskóli Íslands.