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Freddie Felton

Senior Product Manager at Nectar360

Freddie Felton is a Senior Product Manager at Nectar360, where responsibilities include the scoping, development, delivery, and strategic vision of Sainsbury's Insights Platform, a leading insights tool utilized by colleagues at Sainsbury’s and Argos, while also monetizing data for suppliers. Prior experience includes roles as Insight Consultant and Graduate Analyst at Aimia Inc., where Freddie managed strategic insights projects for major brands and contributed to the development of an automated product ranging tool in Japan. Initial work at Plaza Cinema and Truro Lawn Tennis Club provided foundational skills in customer relations and leadership. Freddie holds a Bachelor’s degree in Economics from the University of Bath, complemented by A Levels and GCSEs from Truro and Penwith College and Penair School, respectively.

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Nectar360

Nectar360 is a fully integrated loyalty, insights and media services agency. We own and operate Nectar, the UKs largest loyalty programme, helping some of the UKs biggest brands to build impactful relationships with their customers. We manage Sainsbury’s shopper marketing services, utilising our insights and media expertise to connect the Sainsbury’s businesses, FMCG brands and their customers. To understand and influence 19 million customers, we use our rich transactional and lifestyle data. Using our unmatched Nectar data-set and encompassing media portfolio we create impactful and relevant customer experiences – connecting our brand partners to their customers.