Phillip Smith

Phillip Smith is a motivated and energetic lead analyst at Nectar 360, where they focus on delivering actionable insights. Previously, Phillip worked as an analytics manager at O2, responsible for building reporting capabilities during the Virgin Media/O2 merger, and as an insight analyst at both British Airways and Vistaprint, optimizing marketing strategies and enhancing customer experience. Phillip began their career as a loyalty analyst at Sainsbury's, where they contributed to campaign efficiency and strategic decision-making. They hold a Bachelor of Science in Economics with first-class honors from Brunel University London.