Paul Wissing

Paul Wissing is an experienced professional in business development and loyalty marketing, currently serving as the Head of Business Development and Partnerships at Nedap Livestock Management since October 2023. Previously, Paul held the position of Head of Partners at Maykers from January 2019 to October 2023, overseeing a team focused on recruiting and supporting companies within a digital marketplace for farmers. Paul’s extensive experience in loyalty marketing includes roles at Dunck Loyalty Marketing, where contributions included managing commercial results and leading loyalty strategy projects. Paul began their career as a Junior Loyalty Consultant and eventually served as Chief Editor at Loyalty Facts. Educational qualifications include a Master’s in Marketing from Radboud University and a Bachelor of Applied Science in Business Administration from Radboud University, complemented by studies at Universitat Pompeu Fabra.