Eef Smeets serves as Project Lead and Innovation Manager at Nedap Ons® since September 2022, focusing on reshaping business development processes and enhancing market research within the elderly healthcare sector. Previous roles include Operations Manager and Head of Healthcare at Fleks, where Eef oversaw growth and retention across multiple market departments and significantly improved healthcare app functionalities, achieving a notable partnership with a leading healthcare software system. Eef has also worked as Digital Producer at A Bigger Circle and as a Buyer at bloomon, where key contributions included developing a new buying process and managing cross-functional stakeholder engagement. Eef holds a Bachelor's degree in Communication from Amsterdam University of Applied Sciences.
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