Yolande Bothma

Yolande Bothma serves as the Head of Marketing Intelligence and Analytics at Nedbank since October 2017, overseeing a team dedicated to executing targeted direct marketing campaigns through data insights and various digital channels. Previously held the role of Head of Marketing & Customer Relationship/Value Manager at FNB eBucks from May 2015 to October 2017, where responsibilities included optimizing communication channels, developing customer journeys, and implementing CRM analytics. Yolande began the career at eBucks in October 2008, progressing through roles such as Partner Growth Manager and Campaign Manager, focusing on partnership management and campaign effectiveness. Yolande's educational background includes a Bachelor of Business Administration in Marketing from the IMM Graduate School of Marketing.