Carola van der Woude serves as Hoofd Communicatie en Relaties at Nederlands Openluchtmuseum since February 2017, overseeing marketing, communication, and sponsorship policies and leading a team of 15 in various disciplines. With prior roles including Corporate Communicatieadviseur at HMSHost International and Aspen Pharmacare, as well as Persvoorlichter in several municipalities, Carola possesses extensive expertise in brand positioning, (online) marketing, internal communication, and diversity & inclusion initiatives. Carola is currently a spokesperson for De Bastei, a member of the supervisory board for Muziektheater De Plaats, and a board member of Cultuurplatform Rhenen. Academic qualifications include studies at NCOI Opleidingen and HU University of Applied Sciences Utrecht.
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