Peter B. serves as the Directeur Human Resources (CHRO) and a board member at GVB since 2015, overseeing human resources for the company which operates tram, bus, metro, and ferry services in Amsterdam. Additionally, Peter B. is a bestuurslid at the Nederlandse Vereniging voor Personeelsmanagement & Organisatieontwikkeling and has held prominent roles within UITP, including Chair and Vice Chair of the BHRM committee from June 2019 to June 2023, where support for HR projects was provided for members. Previous experience includes serving as SVP HR EMEA at BCD Travel from 2008 to 2015 and Head of HR at Adidas Group from 2001 to 2008. Early in the career, Peter B. held the position of HR Manager for North Europe at Mattel. Educational background includes a degree in HR management from HU University of Applied Sciences Utrecht.