Sara Massarotto

Sara Massarotto serves as the VP of Communications at NEGRI FIRMAN PR & COMMUNICATION, where innovative communication strategies are developed to enhance client engagement and brand visibility. Prior to this role, Sara held the position of Director of Public Relations at Eataly, focusing on modern PR and experiential events to support brand growth in North America. Previous experience includes leadership roles in public relations and communications at TheCreativeShake, Zini & Co., Fornari Spa, Errani Studio, and LE VAN KIM, where Sara excelled in strategic media engagement and digital PR initiatives. Educational accomplishments include a Bachelor's degree in Public Relations from IULM University and further culinary education from the Institute of Culinary Education.