Sara Massarotto serves as the VP of Communications at NEGRI FIRMAN PR & COMMUNICATION, where innovative communication strategies are developed to enhance client engagement and brand visibility. Prior to this role, Sara held the position of Director of Public Relations at Eataly, focusing on modern PR and experiential events to support brand growth in North America. Previous experience includes leadership roles in public relations and communications at TheCreativeShake, Zini & Co., Fornari Spa, Errani Studio, and LE VAN KIM, where Sara excelled in strategic media engagement and digital PR initiatives. Educational accomplishments include a Bachelor's degree in Public Relations from IULM University and further culinary education from the Institute of Culinary Education.
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NEGRI FIRMAN PR & COMMUNICATION
NEGRI FIRMAN PR & COMMUNICATION was founded in 2008 with the aim of changing the way traditional PR firms interact with clients and press. Our mission is to offer innovative and effective ways of communication to our clients, building tailor-made strategies to increase brand awareness and creating new approaches to PR promotion. The company has offices in Milan, New York, Los Angeles and London.