NEIWAI
Amy Song has four years of work experience. Amy started their career in 2016 as an Assistant Brand Manager at Procter & Gamble. In this role, they were responsible for go-to-market planning, leveraging brand strategies and plans to develop go-to-market plans to maximize customer resources in key promotion windows, and identifying business drivers and opportunities based on sound understanding of consumer/customer/market and detailed business analysis. Amy also managed below-the-line consumer communication. In 2018, they moved to \u96c5\u8bd7\u5170\u9edb as an EC MARKETING. In 2019, they joined \u5321\u5a01\u4f53\u80b2\u7528\u54c1(\u4e2d\u56fd)\u6709\u9650\u516c\u53f8 as a Digital mkt manager. In 2022, they became the Senior digital mkt manager at NEIWAI.
Amy Song attended Nanjing University from 2010 to 2014, where they earned a Bachelor's degree. Amy then pursued a Master's degree at the University of Pennsylvania from 2014 to 2016.
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NEIWAI
NEIWAI specializes in making comfortable underwear, loungewear, and athleisure with an emphasis on technology and innovation.