Marcella Bednarz is an experienced marketing professional currently serving as Brand Manager for Rescue/Rescura Northern Europe at Nelsons since May 2018. In this role, Marcella has been instrumental in developing and executing marketing strategies across various European markets within the pharmaceutical industry, including leading a comprehensive 360-degree marketing campaign for the rebranding from RESCUE to RESCURA in Germany. Previous experience includes positions as Social and Digital Manager and Junior Brand Manager at Nelsons, where Marcella worked on brand development and digital initiatives. Additional roles include Junior Activation Manager at Bacardi and trade marketing internship at Barilla Group, along with various positions focused on marketing and HR at Detecon International GmbH and student consulting roles. Marcella holds a Bachelor of Science in Marketing- und Distributionsmanagement from The University of Göttingen.
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