Paula Frederick

Paula Frederick is an accomplished Art Director specializing in visual design and branding within the natural wellness sector at Nelsons since 2012. With expertise in packaging design, marketing collateral, and cross-functional collaboration, significant achievements include a 34% sales increase from a point of sale display and a comprehensive rebranding of numerous products for the US and Canada. Paula's previous roles included senior design positions at Pawluh Design, Sensata Technologies, Texas Instruments, and Fry, where skills in graphic design, web mastering, and project management were honed over a span of more than two decades. Paula Frederick holds a Bachelor of Fine Arts in Graphic Design from the University of Michigan.