Arianne Siegel is a seasoned marketing professional with extensive experience in managing paid social media campaigns across various industries. Currently serving as the Manager of Paid Social at Neo Media World for Discover Financial Services, Arianne previously held roles including Senior Associate at Reprise Digital, where responsibilities encompassed cross-collaboration with multiple agencies and managing substantial ad spend. Arianne also has experience as a Media Buyer at BASIC creative, where optimization of campaigns for e-commerce brands and new customer acquisition strategies were key focuses. As the founder of Seeking Millennial LLC, Arianne provided content marketing strategies to small brands, while also establishing a successful blog covering a range of topics. Academic credentials include a Bachelor of Arts degree in English Language and Literature from Columbia University and Barnard College.
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