Lorenzo Perales

Lorenzo Perales is an accomplished marketing and commercial leader with extensive experience in the sports and banking sectors. Currently serving as Diretor de marketing at Neoenergia, Lorenzo has successfully launched notable campaigns, including a digital and TV initiative for the FIFA Women’s World Cup 2023. Previously, as Commercial and Marketing Director at CBF, Lorenzo spearheaded efforts to unify commercial activities amid significant industry challenges. Lorenzo also held key positions at Banco Santander, where digital transformation initiatives were prioritized, and Real Madrid C.F., where commercial activity skyrocketed under leadership, significantly contributing to the club's financial success. Early career experience includes a role at Michael Page, where foundational work in the Spanish market set the stage for future success. Lorenzo is enhancing leadership skills through the Transformational Leadership Programme at INSEAD and holds a degree in Business Administration from The Madrid Chamber of Commerce.