Sarah Gustafson

Sarah Gustafson is an experienced business intelligence and analytics professional currently serving as the VP of Business Intelligence & Analytics at NEOGOV since October 2021. Prior roles include Director of Revenue Management Analytics at Southern Glazer's Wine & Spirits and Analytics Consultant while self-employed. Gustafson was previously the VP of Business Analytics at US Auto Parts, responsible for data strategy and decision support tools. Additional experience includes a tenure as Sr. Director of Customer Analytics at Blockbuster Online, where key contributions included refining performance metrics and optimizing pricing strategies. Gustafson's career began with roles as a Manager of Strategic Planning and Marketing Analyst at Blockbuster and as a Marketing Analyst at UICI. Educational credentials include a Bachelor of Arts in Economics and Mathematics from DePauw University, with additional studies at the University of Sussex and The University of Texas at Arlington.