Saif Dalli is currently the Director of Customer Experience & User Research, leveraging a critical mindset and passion for research to drive user engagement and inform design strategies. Previously, they held various roles, including User Research Manager at neoleap and Digital Design Principal at Mobily, where they conducted usability tests and translated user needs into actionable insights. Saif's early career included a Software Engineering internship at SABIC and a UX Researcher position at Saudi Telecom Company. They earned a Master’s degree in Human Computer Interaction from DePaul University and a Bachelor's degree in Software Engineering from King Fahd University of Petroleum & Minerals.
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