Andreea Rucareanu

Andreea Rucareanu is the Head of Marketing at NEOM, bringing over 15 years of marketing and business leadership experience across sectors such as Biotech, FMCG, Consumer Healthcare, and Entertainment. With a strong background in brand strategy and innovation, Andreea has successfully revitalized brands and driven digital transformation in various markets. They have held pivotal roles at prestigious companies including Sanofi, General Mills, and BIC, where they showcased competencies in P&L management, multi-functional team leadership, and strategic campaign development. Andreea earned a Master of Arts in Advertising and Marketing from the University of Leeds and a BA in Business Administration from Academia de Studii Economice din București.