Carmen Michael

Carmen Michael is a seasoned professional with extensive experience in digital content, marketing, and communications across various sectors. Currently serving as the Director of Content, Digital Experience and Thought Leadership at NEOM since July 2023, Carmen previously held leadership positions at UNSW, where responsibilities included overseeing marketing, digital, and content teams for e-commerce platforms. Carmen also directed content, campaigns, and digital transformation for the NSW Government and contributed to media and communications for the education cluster. Prior experience includes directing global content for Dubai Tourism, enhancing inbound tourism growth, and managing digital marketing strategies for Qantas. Carmen's educational background includes a Bachelor’s degree in Economics from the University of Sydney and completion of the Company Directors Course at the Australian Institute of Company Directors.