Giles Ritchie

Giles Ritchie is an experienced marketing professional currently serving as Marketing Director at NEOM since January 2022. Prior to this role, Ritchie held several positions at Bacardi from February 2016 to January 2022, including Director of Global Digital Commerce and various senior marketing manager roles focused on global marketing transformation and the Martini brand, where responsibilities included managing a significant F1 partnership. Ritchie's prior experience includes serving as Senior Marketing Manager with the Baku 2015 European Games Operation Committee, where a successful marketing campaign was executed for the inaugural European Games. Additional marketing experience encompasses roles at Just Marketing International, Momentum Worldwide, Nokia, and Red Bull. Ritchie holds a BSc in Economics from the University of Southampton and is a member of the Chartered Institute of Marketing.