Natasha Martin

Natasha Martin is a seasoned professional in the tourism industry, currently serving as the Director of Visitor Experience at NEOM Nature Reserve and holding additional roles related to tourism innovation and marketing within NEOM since October 2020. As the Founder of Good Tourism, a consultancy focused on sustainable tourism economies, Natasha helps clients develop responsible tourism practices. Previous experience includes managing director roles at Bannikin Travel and Tourism Ltd. and consultancy positions at Solimar International and Xola, where expertise encompassed sustainable and adventure tourism initiatives. Educational credentials include a Master of Tourism Administration from The George Washington University and an Honors BA in African Studies from Concordia University.