Rebeca Assunção is an accomplished Technical Product Manager Leader currently spearheading the digital mobility product portfolio at NEOM, contributing to a pioneering smart city initiative through AI-driven product strategy and innovation. With previous experience as a Technical Product Owner at Emirates, Rebeca enhanced the e-commerce and online booking experience, and as a Product Manager at Via Verde Portugal, led the development of the country's inaugural NFC-based mobility payment application. Rebeca has held various roles in product management and category management at SONAE and Worten, focusing on expanding product categories and implementing omni-channel strategies. Rebeca’s educational background includes a Master's in Marketing Management from ISCTE Business School and a Professional Diploma in UX Design from the UX Design Institute. Additionally, Rebeca serves as a mentor for the MENA Women Product Managers Guild.
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