NeoMagic provides integrated consumer electronic device solutions with semiconductors and software for video, television, imaging, graphics, and audio devices. It is engaged in providing application processors under the brand name ""MiMagic"". It enables high performance processing within a minimum power consumption environment.It has a strong patent portfolio that covers NeoMagic's proprietary array processing technology and other related technologies.NeoMagic also operates in the e-commerce mode. It provides a platform that enables users to purchase products from each other or purchase premium electronic products directly from MercadoMagico.com. It also delivers a suite of middleware and sample applications for imaging, video and audio functionality, and provides multiple operating system ports with customized drivers for the MiMagic products.NeoMagic was established in 1993 in California and subsequently reincorporated in Delaware in February 1997.

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NeoMagic

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