Deirdre Sim is an experienced professional currently serving as the Vice President of Operations at NEON since 2025, following a role as Director of Front Gates and Events Planning at Resorts World Sentosa from 2023 to 2025. Deirdre's previous experience includes key positions in business development and sports event management at SPORTFIVE and providing strategic insight at the Singapore Economic Development Board. With a strong background in event planning, project management, and market analysis, Deirdre has successfully formulated and executed strategies to enhance revenue and develop industry growth initiatives. Early in their career, Deirdre contributed to product development as an R&D Engineer at Hewlett-Packard, showcasing a diverse skill set across multiple sectors.
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