Carlos A. is an accomplished business leader with extensive experience in driving growth and strategic initiatives across multiple sectors, particularly in technology and retail. As the Business Unit Leader and Vice President for NEORIS in the USA and Canada, Carlos leads a team of over 180 professionals while managing an $18M+ P&L, focusing on enhancing client relationships and expanding opportunities. Formerly with Softtek, Carlos held various leadership roles, including Vice President of the Retail Segment for the US & Canada and Retail Segment Director for Mexico and Central America, achieving significant increases in online orders and securing major contracts. Additionally, Carlos founded BASE Human Capital and has successfully advised executives at Grupo Neoma on strategic planning and cultural transformation. With an MBA from IPADE Business School and a strong academic background in psychology and finance, Carlos demonstrates a commitment to business excellence and innovative talent development.
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